By TheServiceEdge, Jun 21 2016 11:22AM
Often when we are looking to grow and want to invest in training, it is sales that we focus on. We want to close more deals and bring in more sales. Whilst this is an important focus for any business and great skills for teams to develop, don’t make the mistake in thinking it’s your only option.
What if I said to you that you could achieve your sales growth by getting your customers to do it for you?
Well you can, businesses that provide a better level of customer satisfaction create up to 85% more opportunities than its competitors.
Create a service culture in your business and you could realise this benefit and many more. We all understand that training can improve knowledge and skill within our business. However, those trained in service have enhanced communication skills, excellent organisational capabilities, are able to solve problems, improve situations and make doing business more enjoyable. This means you are working in a more efficient way and delivering a much higher standard of both internal and external customer care.
So how does this translate to growth? You will retain more customers, reduced unnecessary costs and delays within the business, along with creating upselling opportunities. Customers who are happy are more likely to increase their spend with you and start using you for more solutions.
On top of this they are now telling others, they have become advocates of your business and are now doing the selling for you. We are more likely to do business with companies that have stronger recommendations. This can even speed up your normal sales process, as confidence has already been gained. So train in service excellence and expand your sales team.